Designing the Difference

Jim Bass is a Customer Engagement Strategist in Alpharetta, GA with over 15 years’ experience designing customer experience at key moments of truth and critical touchpoints along the customer journey map. The bulk of his experience comes from 14 years at McKesson Corporation where he led customer support and advocacy, and 3 years at ADP where he currently manages survey operations and insight analysis for National Accounts. During his tenure at both companies, he envisioned, implemented and led many proactive programs, projects and initiatives designed to increase customer satisfaction, engagement and loyalty while containing/reducing costs and minimizing churn.

His CX perspective is that improving Customer Experience does not always have to be a daunting or expensive venture. Businesses can improve revenues and profitability by making a few simple changes in behavior, communication, listening and taking action.

Follow his blog and take part in a journey to Customer Experience improvement. In his blog Jim shares CX insights, concepts and fundamentals as way to inspire you to begin “Designing The Difference”.  The difference will turn your customers into raving, loyal fans who tell their friends, families and colleagues about your business and high quality products and services.

Explore the Blog

His CX perspective is that improving Customer Experience does not always have to be a daunting or expensive venture. Businesses can improve revenues and profitability by making a few simple changes in behavior, communication, listening and taking action.
Follow his blog and be a part of a journey to Customer Experience improvement. Here he shares CX insights, concepts and fundamentals as way to inspire you to begin “Designing The Difference” that turns your customers into raving, loyal fans who tell their friends, families and colleagues about your business and high quality products and services.

Explore the Blog

Get in Touch

I am eager to share knowledge and learn from other CX professionals. Feel free to connect with me through email, the social media links below, commenting on my blogs or by phone.

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Alpharetta, GA

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